About the Campaign
Each year, in communities across the country, dynamic, passionate candidates engage in a spirited competition to earn The Leukemia & Lymphoma Society’s “Man & Woman of the Year” titles, by raising funds for blood cancer research. The candidates compete in honor of children who are local blood cancer survivors, the Boy & Girl of the Year. Every dollar counts as one vote, and the titles are awarded to the man and woman with the most votes at the end of ten weeks; the top local fundraisers in the country win the national titles.
Man & Woman candidates are goal-oriented and compassionate. Their relentless efforts are focused on making life better for hundreds of thousands of patients battling blood cancers: leukemia, lymphoma and myeloma.
Funds raised by Man & Woman of the Year participants are used for:
- Lifesaving blood cancer research
- Financial assistance to cover patient expenses for transportation, medication and testing
- Free educational materials and events for patients and their families
- Local programs such as Family Support Groups and First Connection, a peer-to-peer counseling program
- Comprehensive, personalized assistance through our Information Resource Center
- Marc Friedenberg